With strategy and ambition, David Santiago managed to turn a small project in 2012 into a global benchmark company in original automotive spare parts, recognized for its digitalization and international expansion.
At PCEX Automotive, we believe that behind every great company there is a story of effort, vision, and passion. Ours cannot be told without mentioning David Santiago Vicente, our founder and CEO, who at 46 has established himself as one of the key figures in the transformation of the automotive industry in Spain.
From Alicante, he leads PCEX Group, a business ecosystem that operates in more than 40 countries and has successfully diversified its activities: from original spare parts for passenger cars and industrial vehicles, to the reconditioning and second life of electric vehicle batteries. All the projects within the group share the same DNA: digitalization, service excellence, and sustainability.
The beginnings of a global idea
David has always been passionate about the automotive world. His roots in Martos (Jaén) and his entrepreneurial spirit led him, more than 13 years ago, to identify a clear opportunity: the disconnection between international supply and demand for spare parts. From that vision, a first foreign trade company was born, small but ambitious, that soon evolved into a global model capable of crossing borders.
What began as a project in Alicante has now grown into a business group with a presence in over 40 countries and associated companies such as TERA Batteries, SiaTruck, PMG Parts France, and DSV Parts Germany.
In 2024, we surpassed €45.5 million in turnover, a reflection of how experience and adaptation to each market have been key to our growth.
Innovation and technology as a driving force
One of the pillars of our development has been technology. From the very beginning, David understood that the key was to create proprietary tools that would enable full traceability and efficient logistics. Thanks to these digital platforms, we have optimized the supply chain, reduced costs, and improved delivery times worldwide.
Today, we are a team of more than 70 people working with defined and coordinated processes, allowing us to be efficient, fast, and scalable in such a competitive industry.
Recognition that inspires us to keep going
Our journey has not gone unnoticed. In recent years, we have received awards such as the CEPYME Prize for Digital Transformation and International Development, three years in a row, and the SME of the Year Award from the Alicante Chamber of Commerce. For us, beyond the satisfaction, these awards represent recognition of the collective effort of a team that always strives to improve.
The story of PCEX Automotive and David Santiago is the story of how vision, innovation, and commitment can transform a local company into an international benchmark. But for us, this is only the beginning. Our goal is to keep growing, driving digitalization, and promoting a more sustainable and future-ready automotive industry.